Back to Blog
Book tiny habits5/28/2023 ![]() ![]() Your previous experiences with cauliflower have been negative. ![]() Let’s say your brain doesn’t expect the cauliflower-crust pizza to taste good. Based on previous experiences, your brain has formed predictions about what you will experience in any given situation. You can hack into this reward system by creating an event in your brain that neuroscientists call a “reward prediction error.” Here’s how it works: Your brain is constantly assessing and reassessing the experiences, sights, sounds, smells, and movements in the world around you. ![]() With the help of dopamine, the brain encodes the cause-and-effect relationship, and this creates expectations for the future. Good feelings spur the production of a neurotransmitter (a chemical messenger in the brain) called dopamine that controls the brain’s “reward system” and helps us remember what behavior led to feeling good so we will do it again. What happens in your brain when you experience positive reinforcement isn’t magic - it’s neuro-chemical. When you are designing for habit formation - for yourself or for someone else - you are really designing for emotions. When I teach people about human behavior, I boil it down to three words to make the point crystal clear: Emotions create habits. ![]()
0 Comments
Read More
Leave a Reply. |